Remedying On-Page SEO Challenges for Next JS Websites

    SEO Copilot
    ·March 25, 2024
    ·3 min read

    Next.js is a powerful tool for building server-side rendered React applications. However, like any technology, it comes with its unique set of on-page SEO challenges. In this article, we will dissect these hurdles and reveal how to fix them, ensuring your site’s visibility remains unexcelled within search engine results!

    JavaScript Rendering

    Arguably, the significant challenge for Next.js or any JavaScript frameworks is how search engines render the JavaScript. Though Google can render JS, other search engines might struggle.
    Solution: Utilize Next.js's built-in server-side rendering (SSR) feature. By leveraging SSR, you serve a fully rendered HTML file to the browser upon each request, meaning search engines can easily index your pages.

    Ajax-loaded Content

    Some sites built with Next.js might not show all content in the HTML source code. Instead, it loads via Ajax, a methodology largely invisible to bots.
    Solution: Next.js offers a method called getServerSideProps that fetches data on each request. This method fetches the necessary data before the page is rendered and ensures the full content is present in HTML form, making it accessible to all search engines.

    URL Structures

    Google recommends clean and readable URLs for optimum SEO. However, Next.js applications can have complex URL structures that challenge SEO.
    Solution: Next.js provides dynamic routing where you can create readable URLs. For instance, instead of /product?id=1, you can have /product/1. This not only enhances SEO but also improves the overall user experience.

    Missing Meta Tags

    Meta tags are crucial for SEO. However, they can often be overlooked in Next.js applications, leading to poor SEO performance.
    Solution: React's react-helmet library is a go-to solution for handling metadata in Next.js. It allows control over the document head, thereby enabling the setting up of meta tags for individual pages to optimize SEO.

    No XML Sitemap

    Not having a sitemap might lead to search engines missing out on some pages. Although not directly affecting your page's rank, it makes it harder for search engines to crawl your site.
    Solution: Tools like the Nextjs-sitemap-generator can be used to automatically generate sitemaps. It should be done at the build time to include all the paths in your Next.js application.

    While these resolutions can feel a bit overwhelming initially, the benefits conferred to your website's visibility and ranking are enormous. By learning to tackle these prevalent on-page SEO challenges, you leverage the full power of Next.js—beautifying your customers' web experience while being loved by search engines. It’s a win-win!

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